Red – January Color of the Month

The color of passion and action denotes warmth and energy. It is often associated with luxury. It stimulates the sense of smell and taste.

In China red is a sign of luck and prosperity. It symbolizes happiness and good luck in Japan. In India red is a symbol of good fortune, well-being and purity.

In the US red is stimulating, energetic and denotes vitality, importance and superiority.

People who love the color red are generally passionate with an enthusiasm for life.

Red is associated with the root chakra at the base of the spine. It gives confidence in the ability to withstand challenges.

On the flip side, red is also a symbol of anger, aggression and revenge. In South Africa it is the color of mourning.  Red is also associated with financial loss or alerting us to pay attention as in red flags.